As we know for each organisation, Sales/Marketing department is a vital organ for its success. Marketing has got number of factors involved and so it is important for marketers to be open minded in order to understand the consumer mind-set along with the market trends in order to make the ...
It is really important for an individual to balance personal brand image along with the company reputation. Hence, if there is a mutual connection between the brand/organization and you, then growth in either product or your personal image affects each other. Though it is really tough to strike a balance ...
Everett Roger popularized the theory: Diffusion of innovations. This is a theory that explains how, why, and at what rate new technology and idea spread through cultures. The theory of the diffusion of innovations has varied origins and spans multiple disciplines. Professor Rogers suggested that there are four main elements ...
We post on our Facebook page, in the hope that something will work for us, to a business person to his business. It will be a great hit when you get to know that your post, you have just published, had the best response and there is a great chance of ...
Old digital trends and mastering channels are being overcome by the demand to create a brand experience across the digital world. Users expect to access and consume data across platforms, devices and apps to get the best answers from the brands; to know what’s next and where to focus, especially ...
In this digital world, every human keeps himself online for most part of his day, browsing, shopping or going social via social networking sites. Shopping online and living social life online has become a part of their daily routine. Social media has now been engaged in high-profile testing to bring ...
