Concept of a Brand storytelling isn’t new, but with the tremendous growth of content marketing and social media, the story telling part of direct and indirect brand marketing action have become a strategic priority. Today’s strongest marketing teams have many innovative new roles like brand creative, data architect and content director. ...
We are breathing in a fast running busy world where people need their computers to run with them. So, here comes: the tablets and smartphones. While all these running buddies (smartphones and humans) have been on a growth streak, PCs (both desktops and laptops) have seen a tremendous decline in ...
In this digital world, every second a new app is launched; and as a mobile app publisher, you only get one chance to make a difference. Now, the question is: How can you possibly make this difference? What are the challenges that you need to overcome? As a mobile analytics firm, the ...
To a brain to brain publisher, it is important to know that his website is a hub of digital-first publishing strategy. In a way, he should ask himself: Am I satisfied with my website or do my website gives the feeling that it could do a lot good than it’s ...
Product marketing or sales accredit, brands mistakenly creates a gap between what their targeted audience wants and the offers they provide; for example follow-up phone call or a firm analyst report. Achieving Sales and lead experience, both are valuable accessories for a brand to increase its lead generation. Content for ...
Dreaming of a digital world is not new today! It’s habitual. Then what must be the new idea to build an audience that builds your business. Today, every second, an individual has a new idea for absorbed new online business. If you want to learn new marketing techniques to attract ...
