Mobiles have definitely taken over the internet traffic and are leading the desktops now a days and such a phenomenon has a profound effect on the smartphone users. Google's Eric Schmidt in late 2013 quoted that 'Mobile has won', it was not just a quote made randomly but, was backed by ...
Its Christmas time for the internet marketers as the Mary Meeker annual internet report is out about the internet trends in 2015. The report is filled with all the amazing data and statistics about the adoption of the new digital technologies and their impact. And who possibly can love the ...
Clung by buzzwords like big data, programmatic, analytics, social media and many others, every marketer wants to apply them in their scheme. One of the biggest challenges in this series is handling large data which is generated by the marketing research industry, constantly trying to decode and unlock the complex ...
From quite some years international market research has been increasing in volume and has become important to business than ever before. This growth has been possible due to the development in the later part of the 20th century and in the beginning of the 21st century. Thanks to greater freedom, ...
With the advancement in technology everything around us is changing very fast. Customer behavior, media, data analysis and the way we connect with our peers are some areas where the changes are significant. All of these trends are still evolving but the not at the same speed and in the ...
The era of mobile marketing has arrived and with this it’s becoming compulsory for the organizations to have their own mobile apps for every marketing plan. The ways in which these apps help the marketers to reach their customer base and the marketing goals is evolving continuously and rapidly and ...
