As of 2016, 60% of the worldwide users connect to the internet through their mobile devices and by end of 2017, it is predicted that mobile commerce will hold a quarter of overall global commerce revenue. Looking at the increasing mobile internet usage, implementing a mobile application strategy becomes absolutely crucial for steady growth in businesses. The importance of defining a mobile application strategy is as follows-
Through it, your organization starts moving towards change. Still, there are many companies who relate to online presence through a desktop and not through mobile yet. But businesses need to understand that consumers appreciate your ability to reach to them through mobile more. Consumers want the facility of being connected to your brand from anywhere, not just from home. Today, the consumer might forgive you for not having an app for your business but you will never be able to forgive yourself for losing a customer of yours to your competitor in coming months. The world is moving fast and mobile adoption is happening at a very uniform rate. Mobile is no more restricted to a particular age group or a developed country and therefore, businesses have to wake up to understand that mobile market is the new market for them.
Looking at the various operating platforms and devices, the mobile market has today, it gets little difficult and confusing to decide on the exact strategy you want or the exact app which will satisfy your need. So, here helping you with the mobile application strategy of your business
Define your objectives: The first thing in laying down a strategy is to specifically know your goals. Why do you want an app, to increase customer retention, raise brand awareness, or attract a particular demographic to your brand? Off course you would want all and it is not difficult also to meet them. It is just that you must set a firm deadline here so that you stay focused on your task.
Choose the right environment: From here the actual game begins, depending on your objectives you have to decide on the right mobile environment. You may choose a native application or a web hybrid. If chosen a native mobile application, you have to develop a separate app for each platform ( Android and iOS) which will generate a cost. However, to decrease cost, hybrid app or web app is better as it can be viewed across all platforms and devices. A native app offers best marketing results whereas a hybrid app falls less in an app user engagement. Also, consider the popularity of platform prevailing while choosing your mobile application environment.
Design for user experience: A positive user experience should be the top priority while designing an app. The four essentials to remember in this context are
Ease of use-This point decides to weather the user will reuse your app or not.
Design-There is no development without designing. A creative and practical designing leaves the user satisfied.
Performance-The performance of an app is measured by how responsive, fast or smooth it is.
Functionality-Todays smart users feel more capable and powerful with efficient and functional apps.
Significance of development quality: Whatever type of app or environment you choose, the quality should never be sacrificed. Nobody appreciates a buggy app. Users prefer apps more than mobile websites because they are convenient and therefore you should not lack initially by developing a low-quality app. Hire the best of app developers, know about your user’s expectations and then start making your business mobile app with all effort and energy.