{"id":11520,"date":"2025-12-04T12:50:06","date_gmt":"2025-12-04T12:50:06","guid":{"rendered":"https:\/\/www.fullestop.com\/blog\/?p=11520"},"modified":"2025-12-08T06:30:12","modified_gmt":"2025-12-08T06:30:12","slug":"developing-a-custom-food-ordering-website-with-real-time-inventory-sync","status":"publish","type":"post","link":"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync","title":{"rendered":"Beyond the Menu: Developing a Custom Food Ordering Website with Real-Time Inventory Sync"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Why_Custom_Web_is_Essential_for_Restaurant_Chains\" >Why Custom Web is Essential for Restaurant Chains?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Unique_Website_Features_The_%E2%80%9CBeyond_the_Menu%E2%80%9D_Advantage\" >Unique Website Features: The &#8220;Beyond the Menu&#8221; Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Stop_renting_start_owning_Build_your_custom_food_ordering_platform_today\" >Stop renting, start owning. Build your custom food ordering platform today.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Real-Time_Integration_Insight_Mastering_Inventory_Sync\" >Real-Time Integration Insight: Mastering Inventory Sync<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Solving_Your_Biggest_Operational_Pain_Points\" >Solving Your Biggest Operational Pain Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Monetization_Models_for_Online_Ordering\" >Monetization Models for Online Ordering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Strategic_Purpose_Leveraging_App_Expertise_for_the_Web\" >Strategic Purpose: Leveraging App Expertise for the Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Maximize_profits_and_eliminate_all_commission_fees\" >Maximize profits and eliminate all commission fees.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Let\u2019s be honest: relying solely on third-party aggregators is a leaky bucket for your revenue.<\/p>\n<p>While platforms like UberEats, DoorDash, or Grubhub are excellent for customer acquisition and discovery, they are brutal on your bottom line. You are likely paying 15-30% in commission fees per order, losing access to critical customer data, and battling &#8220;menu management hell&#8221;\u2014a chaotic scenario where your tablet says one price, your website says another, and your kitchen is 86\u2019d (out of stock) on the item a customer just ordered.<\/p>\n<p>The market data supports a massive shift in consumer behavior. According to recent industry reports, <a href=\"https:\/\/market.biz\/online-food-delivery-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">70% of consumers now prefer to order directly<\/a> from a restaurant\u2019s own website to support the business, provided the experience is seamless. Yet, many restaurant chains are still trying to scale using rigid, template-based websites that break under pressure.<\/p>\n<p>At <a href=\"https:\/\/www.fullestop.com\/\">Fullestop<\/a>, we believe your website shouldn&#8217;t just be a digital brochure; it should be the operational backbone of your kitchen. We leverage our deep experience as an <a href=\"https:\/\/www.fullestop.com\/food-delivery-app-development.php\">online food ordering website development company<\/a> to build web platforms that rival mobile apps in speed, logic, and capability.<\/p>\n<p>Here is why moving &#8220;beyond the menu&#8221; to a custom web platform is the smartest operational play you can make in 2026, and exactly how we build the technology to support it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Custom_Web_is_Essential_for_Restaurant_Chains\"><\/span>Why Custom Web is Essential for Restaurant Chains?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are running a single mom-and-pop location, a basic WordPress plugin or a Shopify template might suffice. But multi-location chains, franchises, or high-volume kitchens, &#8220;off-the-shelf&#8221; solutions often fail to handle the complexity of centralized operations.<\/p>\n<h3>Integrating the &#8220;Brains&#8221; of the Operation (POS)<\/h3>\n<p>The biggest failure point in food delivery is the &#8220;Tablet Farm&#8221;\u2014a counter full of different tablets for different apps ringing at different times.<\/p>\n<p>A custom build allows for bi-directional communication between your website and your Point of Sale (POS) system (Toast, Micros, Clover, NCR, etc.). This means when an order is placed online, it doesn\u2019t just send an email to the host stand; it fires directly to the Kitchen Display System (KDS), printing the ticket at the correct station (e.g., salad station vs. grill station).<\/p>\n<ul>\n<li><strong>The Result:<\/strong> No manual re-entry errors, faster prep times, and accurate financial reconciliation.<\/li>\n<li><strong>The ROI:<\/strong> By eliminating manual entry, you save approximately 2-3 minutes of staff time per order. Over 1,000 orders a month, that is 50 hours of labor cost saved.<\/li>\n<\/ul>\n<h3>Owning the Loyalty Loop<\/h3>\n<p>When a customer orders via a third-party app, they own the customer relationship. You don&#8217;t get the email, birthday data, or the ability to retarget them with offers. When they order through your custom site, you own the data.<\/p>\n<p>Statistics show that loyalty program members spend <a href=\"https:\/\/www.iorders.ca\/blog\/restaurant-loyalty-program-trends-statistics\" rel=\"nofollow noopener\" target=\"_blank\">32%<\/a> more annually than non-members. Unlike generic apps, where the loyalty system is an afterthought, we build custom loyalty engines where:<\/p>\n<ul>\n<li>Points are earned and redeemed in real-time during checkout.<\/li>\n<li>Rewards are tiered (e.g., &#8220;Silver Status&#8221; gets free delivery).<\/li>\n<li>Gamification elements keep users coming back.<\/li>\n<\/ul>\n<p><strong>Read More:<\/strong> Explore our approach to scalable architecture on our <a href=\"https:\/\/www.fullestop.com\/custom-web-development.php\">Custom Web Development service<\/a> page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unique_Website_Features_The_%E2%80%9CBeyond_the_Menu%E2%80%9D_Advantage\"><\/span>Unique Website Features: The &#8220;Beyond the Menu&#8221; Advantage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A custom platform allows you to build features that generic templates simply cannot support. This is where food ordering website development transitions from simple e-commerce to complex enterprise software.<\/p>\n<h3>Dynamic Menu Rendering &amp; Geolocation<\/h3>\n<p>Imagine a chain with locations in New York, Ohio, and Florida. The pricing, tax rates, and available menu items differ significantly. A static website cannot handle this complexity effectively. We have broken down the essential steps in our article on <a href=\"https:\/\/www.fullestop.com\/blog\/how-to-create-a-website-for-online-food-ordering-system\">How to Create a Website for Online Food Ordering<\/a> System.<\/p>\n<p><strong>The Feature:<\/strong> We implement geolocation detection technology. When a user lands on the site, the system detects their location. It then automatically renders the specific menu, pricing, and &#8220;Specials of the Day&#8221; for that user\u2019s nearest branch.<\/p>\n<p><strong>Why it matters:<\/strong> It prevents the frustration of a user ordering a &#8220;Lobster Special&#8221; only to find out it\u2019s only available at the coastal branch.<\/p>\n<h3>The B2B Catering Engine<\/h3>\n<p>Most food delivery apps are terrible at handling catering. They treat a $500 corporate lunch to the same as a $15 burger order.<\/p>\n<p><strong>The B2B Opportunity:<\/strong> The global B2B food market is booming, with businesses increasingly seeking efficient online procurement for team lunches and events. Custom Modules We Build:<\/p>\n<ul>\n<li><strong>Corporate Account Portals:<\/strong> Allow office managers to log in, see negotiated rates, and view past orders.<\/li>\n<li><strong>Net-30 Invoicing:<\/strong> Instead of requiring a credit card for every order, validated corporate clients can checkout using a &#8220;Bill Me Later&#8221; option.<\/li>\n<li><strong>Advance Scheduling:<\/strong> Logic that allows (and enforces) 24-hour lead times for orders over 20 people to give your kitchen prep time.<\/li>\n<\/ul>\n<h3>Smart Checkout Flows<\/h3>\n<p>We engineer checkout flows that mimic a good waiter. Standard carts are passive; a custom cart is active.<\/p>\n<ul>\n<li><strong>Upselling Logic:<\/strong> If a user adds a spicy curry to their cart, the system logic checks the cart and suggests a cooling beverage or a side of naan.<\/li>\n<li><strong>Modifier Groups:<\/strong> Handling complex requests like &#8220;Burger: Medium-Rare, No Onion, Extra Pickle, Sauce on Side&#8221; requires a database structure that simple e-commerce platforms often mess up.<\/li>\n<\/ul>\n<p>Check out our breakdown of <a href=\"https:\/\/www.fullestop.com\/blog\/must-have-features-for-food-delivery-app-development\">Must Have Features for Food Delivery App Development<\/a> to ensure you aren&#8217;t missing critical components like GPS tracking or push notifications.<\/p>\n<div class=\"blogcta-section yellowbg pt-4 pb-4\">\n<div class=\"w-100 d-lg-flex align-items-center justify-content-between\">\n<div class=\"section-heading\">\n<h2><span class=\"ez-toc-section\" id=\"Stop_renting_start_owning_Build_your_custom_food_ordering_platform_today\"><\/span>Stop renting, start owning. Build your <strong>custom food ordering platform today<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"blog-section-btn\"><a class=\"fillbtn whitebtn\" href=\"https:\/\/www.fullestop.com\/freequote.php?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=food-ordering-web\">Request a Free Consultation!<\/a><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Real-Time_Integration_Insight_Mastering_Inventory_Sync\"><\/span>Real-Time Integration Insight: Mastering Inventory Sync<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the most critical section for operations managers. The biggest killer of customer trust is ordering a meal only to receive a call ten minutes later saying, &#8220;Sorry, we&#8217;re out of ingredients.&#8221;<\/p>\n<p>To solve this, we don&#8217;t just &#8220;link&#8221; your site to your store; we engineer a Bi-Directional Inventory Gateway.<\/p>\n<h3>How The &#8220;Digital Handshake&#8221; Works?<\/h3>\n<p>For our clients who require high-reliability operations, we implement a middleware layer that sits between the Restaurant POS and the Web Database. This ensures that the digital world and the physical kitchen are always perfectly aligned.<\/p>\n<ul>\n<li><strong>Inventory Depletion:<\/strong> When a walk-in customer buys the last slice of Lasagna, the POS sends a signal to our system. Within seconds, the item is marked &#8220;Sold Out&#8221; on the website.<\/li>\n<li><strong>Order Injection:<\/strong> When an online customer pays, the order is injected directly into the POS, firing the kitchen printer immediately.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Solving_Your_Biggest_Operational_Pain_Points\"><\/span>Solving Your Biggest Operational Pain Points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11566\" src=\"https:\/\/www.fullestop.com\/blog\/wp-content\/uploads\/2025\/12\/Operationa-Points.webp\" alt=\"Solving Your Biggest Operational Pain Points\" width=\"1024\" height=\"456\" srcset=\"https:\/\/www.fullestop.com\/blog\/wp-content\/uploads\/2025\/12\/Operationa-Points.webp 1024w, https:\/\/www.fullestop.com\/blog\/wp-content\/uploads\/2025\/12\/Operationa-Points-300x134.webp 300w, https:\/\/www.fullestop.com\/blog\/wp-content\/uploads\/2025\/12\/Operationa-Points-768x342.webp 768w, https:\/\/www.fullestop.com\/blog\/wp-content\/uploads\/2025\/12\/Operationa-Points-500x223.webp 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>We have refined our system to handle the specific &#8220;edge cases&#8221; that cause restaurant owners the most stress.<\/p>\n<h3>1. The &#8220;Overselling&#8221; Nightmare (The Buffer Rule)<\/h3>\n<p><strong>The Problem:<\/strong> During a Friday night rush, data can lag in a few seconds. If you have 1 burger left and an online customer and an in-store customer order it at the same time, you have a problem.<\/p>\n<p><strong>The Solution:<\/strong> We implement a &#8220;Buffer Rule.&#8221; The system automatically marks an item as &#8220;Sold Out&#8221; on the website when POS inventory hits 2 units (configurable), rather than waiting for zero. This creates a safety margin that virtually eliminates overselling.<\/p>\n<h3>2. The &#8220;Internet Down&#8221; Panic (Offline Mode)<\/h3>\n<p><strong>The Problem:<\/strong> What happens if your restaurant&#8217;s WiFi goes down? Standard cloud apps crash, and you lose orders.<\/p>\n<p><strong>The Solution:<\/strong> Our custom build includes a &#8220;Safe Mode.&#8221; If the connection to the POS is lost, the website continues to accept orders but displays a transparent warning to the user: &#8220;Kitchen confirmation pending &#8211; standard prep time may vary.&#8221; Once the connection is restored, the queued orders are batch-processed to the kitchen instantly. You never miss a sale due to a flicker on the internet.<\/p>\n<h3>3. The &#8220;Tie Game&#8221; (Conflict Resolution)<\/h3>\n<p><strong>The Problem:<\/strong> Even with fast sync, exact-second conflicts happen.<\/p>\n<p><strong>The Solution:<\/strong> If an online order and an in-store order occur at the same millisecond for the last item, our logic prioritizes the In-Store order (as the customer is physically present). The online user receives an immediate, automated &#8220;Item no longer available&#8221; notification before payment processing, saving your staff from having to make an awkward apology call.<\/p>\n<p><strong>Read More:<\/strong> For more on how we handle complex data integrations, check out our insights on <a href=\"https:\/\/www.fullestop.com\/food-delivery-app-development.php\">Food Delivery App Development<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Monetization_Models_for_Online_Ordering\"><\/span>Monetization Models for Online Ordering<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A custom platform gives you the flexibility to experiment with revenue models that aggregators don&#8217;t allow. When you control the code, you control the cash flow.<\/p>\n<h3>Dynamic Delivery Pricing<\/h3>\n<p>Instead of a flat fee that eats your margin on small orders or scares customers on large ones, we can integrate with the Google Maps API.<\/p>\n<ul>\n<li><strong>Distance-Based:<\/strong> Charge based on mileage (e.g., $0.50 per mile).<\/li>\n<li><strong>Zone-Based:<\/strong> Define polygons on a map (Zone A = $3, Zone B = $5).<\/li>\n<li><strong>Result:<\/strong> Fairer pricing that covers your actual logistics costs.<\/li>\n<\/ul>\n<h3>Subscription Services (The &#8220;Prime&#8221; Model)<\/h3>\n<p>Subscription models are the holy grail of retention. We can build a module where customers pay $9.99\/month for &#8220;Free Unlimited Delivery&#8221; or &#8220;Free Coffee Daily.&#8221;<\/p>\n<p><strong>The Benefit:<\/strong> This guarantees Monthly Recurring Revenue (MRR) and locks the customer into your ecosystem. If they have a subscription with you, they won&#8217;t check out UberEats.<\/p>\n<h3>Surge Management<\/h3>\n<p>During peak hours (e.g., Super Bowl Sunday or Valentine&#8217;s Day), you can automatically apply for a small service fee or increase delivery time estimates dynamically based on kitchen load. This is &#8220;Yield Management&#8221; for food.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategic_Purpose_Leveraging_App_Expertise_for_the_Web\"><\/span>Strategic Purpose: Leveraging App Expertise for the Web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why does Fullestop excel at web builds? Because we think like app developers.<\/p>\n<p>We apply the same rigorous engineering standards from our mobile app projects to our web builds. This concept is often called the PWA (<a href=\"https:\/\/www.fullestop.com\/blog\/progressive-web-apps-pwas-bridging-the-gap-between-websites-and-mobile-apps\">Progressive Web App<\/a>) for development.<\/p>\n<ul>\n<li><strong>Speed &amp; UX:<\/strong> Google also penalizes slow websites in search rankings. Technical performance is not just a &#8220;nice to have&#8221;; it is a business requirement. This is Why Your <a href=\"https:\/\/www.fullestop.com\/custom-web-development.php\">Web Development Company<\/a> Needs to Pass Google&#8217;s <a href=\"https:\/\/www.fullestop.com\/blog\/why-your-web-development-company-needs-to-pass-googles-core-web-vitals-audit\">Core Web Vitals Audit<\/a>. Ensuring your custom site is optimized for speed (LCP) and visual stability (CLS) ensures that your customers stay on the page long enough to place that order.<\/li>\n<li><strong>Unified Backend:<\/strong> We build one powerful backend that feeds both your Mobile App and your Website.\n<ul>\n<li><strong>The Benefit:<\/strong> If you update a menu item price in the backend, it updates on the Website (React\/Vue) and the Mobile App (iOS\/Android) simultaneously. This drastically reduces development and maintenance costs.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Push Notifications for Web:<\/strong> Using modern browser capabilities, we can send push notifications to customers&#8217; desktops or Android phones directly from the website\u2014no app download required.<\/li>\n<\/ul>\n<div class=\"blogcta-section\">\n<div class=\"w-100 d-lg-flex align-items-center justify-content-between\">\n<div class=\"section-heading\">\n<h2><span class=\"ez-toc-section\" id=\"Maximize_profits_and_eliminate_all_commission_fees\"><\/span>Maximize profits and eliminate all commission fees.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Build your own powerful, custom ordering platform today.<\/p>\n<\/div>\n<div class=\"blog-section-btn\"><a class=\"fillbtn\" href=\"https:\/\/www.fullestop.com\/freequote.php?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=food-ordering-web\">Launch My Custom Platform!<\/a><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By integrating real-time inventory sync into a custom food ordering website, you bridge the gap between your digital menu and your physical kitchen. This approach minimizes food waste, eliminates frustrating order cancellations, and delivers the seamless experience modern diners demand. Ultimately, it transforms your website from a simple sales channel into a powerful tool for operational excellence and customer retention.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be honest: relying solely on third-party aggregators is a leaky bucket for your revenue. While platforms like UberEats, DoorDash, or Grubhub are excellent for customer acquisition and discovery, they are brutal on your bottom line. You are likely paying &hellip; <a href=\"https:\/\/www.fullestop.com\/blog\/developing-a-custom-food-ordering-website-with-real-time-inventory-sync\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":11523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[295],"tags":[639],"class_list":["post-11520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-wevelopment","tag-custom-web-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/posts\/11520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/comments?post=11520"}],"version-history":[{"count":16,"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/posts\/11520\/revisions"}],"predecessor-version":[{"id":11567,"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/posts\/11520\/revisions\/11567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/media\/11523"}],"wp:attachment":[{"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/media?parent=11520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/categories?post=11520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fullestop.com\/blog\/wp-json\/wp\/v2\/tags?post=11520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}