No round-up posts, no AI slop. Just the engineering, design and pricing decisions our 200 engineers actually argue about written by the people doing the work.
To start a B2B marketplace, focus on defining your niche, building supply before demand, and integrating AI for dynamic pricing and automation. Utilize mobile app...
Every personalization vendor competes on lift. The pitch is always some version of "Our system produces X percent conversion improvement, Y percent revenue lift, and...
The temptation of AI in personalization is an invention. When you don't know something about a customer, generate a plausible guess. When you have partial...
Every enterprise personalization deck opens with a slide labeled "360-degree customer view." Almost none of the brands presenting them actually have one. The gap between...
Most brands build their ideal customer profile once, hand it to creative and growth teams as a finished document and refer back to it quarterly....
Three-quarters of marketers now use AI in their campaigns. Eighty-four percent admit those campaigns are still generic. That data, from Salesforce's tenth State of Marketing...
