A website should be designed in a way to spark an emotional connection and make the user feel totally immersed in the environment.
There are many websites that promise to deliver interactive experiences; they intend to inspire the customers, ask them to learn more and share, but as they proceed further they don’t feel rewarded by any of these sites. They simply promise and fail later on.
While trends help you keep up with the masses of sites being produced out there, they may also kill your message. Your idea of work should come out of your message rather than current trend in the industry.
There may be a possibility that your content and functionality are worth engaging, but what if they are not displayed in a way that attracts users. Here comes the web design. If you can’t do it, it’s your failure.
The internet has always been an amazing place; a place where you can truly experience, explore and get inspired. We just need to realize our responsibility to keep it that way. Making a website immersive is one way to do that.