Nowadays, the term “SEO” is no more an exotic term. As we all know SEO stands for Search Engine Optimization but what does it actually do, what’s the use of it, how does it work - all such questions keeps wondering us.
Search engine optimization (SEO) is a way to optimize the webpages/websites in order to increase their visibility for various search engines such as Google, Yahoo etc. Because of this, the webpage/website becomes search engine friendly and thus website ranks higher in the search results.
In order to improve the visibility, you need to design and develop in an efficient manner. An increase in the volume of traffic can only be achieved by understanding the search algorithms and human tendency like what are the most searched words, what the audience look for, etc.
Still due to a constant change in the search algorithms, it is a good practice for a company to re-evaluate their SEO techniques at least once a year, which not only gives an idea about their rankings but also gives a fair idea about the human mind-set.
SEO Audit analysis can be categorized into the following steps.
If users/search engines are unable to access your site it is as good as invisible. Analysing the meta/keywords gives an idea about the ranking of your website.
Examination of Keywords, content and present ranking of websites helps in formulating an effective strategy to improve the visibility of your website. There are various tools available such as Sermush.com etc. for analysis of keywords.
Developing a list of keywords that you would type to find your page/business/website or conducting consumer sessions asking about the keywords they would type or look for while searching same kind of websites can help you a lot.
Whenever any keyword/phrase is searched, Search Engine indexes a large number of pages. However, the number is a rough estimate but still it is pretty valuable. So, using relevant keywords, prioritizing the keywords/phrases or even misspelt words can be helpful. (While using misspelt words, caution should be maintained as Google tries to correct the misspelt words.)
Tracking and putting the words in an Excel Sheet is a good practice and thus assessing the website performance by checking it weekly or fortnightly is also an integral part of SEO.
Since URL is the entry point of any website, on-page analysis primarily begins from here.
Here are some of the common thumb rules for SEO:
URL should not exceed by 115 characters.
Define the content of page effectively.
Avoid use of static parameters or register with Google Webmasters.
Titles generally appear first in the search results. It is the most significant and identifying characteristic of SEO. While searching, the users mainly look for the similar titles.
While performing SEO of page, some tips on the page titles are:
Title should be less than 72 words. As long titles are truncated by the search engines.
Using a simple but to the point title, relating to the content is a good practice to follow.
Include the target keywords in Title.
A pictorial representation of anything is more substantial than words. But in SEO pictures are mute. Therefore, in order to make Images speak for your site to improve the visibility your site needs, providing Image Meta data is essential. Important Attributes that needs to be focused here are Image’s file name and Alt Text; both should include the targeted keywords.
Since Internet is an open source, each page contains some links that points to some other links. This is also an important part of SEO. Make sure your websites connects to high quality sites or sites pulling a higher number.
Avoid linking to Spam Sites as it reflects poor trustworthiness of site. Linking to site which supplements your content is good way to improve the rankings.
Before redirecting to some other link, you also need to keep a tab on the visibility of that page whether redirecting to that page will be fruitful or not.
Analysing your webpage and employing the SEO techniques is not enough to improve the visibility. While working upon your shortcomings, it is also important to keep a tab on your site’s competitor. Although it seems tough but more you know about them, more you will improve on your page visibility as you exploit their weaknesses. Do daily analysis on Fullestop blogs.