Quality is definitely superseding the quantity on the web. While the website developers are adopting SEO hacks for better ranking of their websites, the app developers resort to ASO tricks to highlight their apps. So, what is ASO? ASO is the process of optimising mobile apps so that it gets higher ranks in app stores, drive prominent visibility and ultimately lead to more downloads. It is really important to understand and use ASO techniques to feature your app in the crowd of millions of apps in the app stores.
The ASO strategy begins with a crucial understanding of your customer and competitor. Figure out the keywords that users use to find your app and the keywords which your competitor is targeting. Evaluate the competitive advantage of your app and your rival’s app and learn more about the traits of your target users. This way you will be in a better position to plan the marketing strategy and can take the right decisions about ASO tricks.
The name of the app is its identity of it and therefore it should be well thought out with relevant keywords in it. iOS app names can have 50 characters in it while Google Play allow only 30 characters for the name of the app. The name must describe the app and should be short and catchy. The keyword must be diligently used in the name so that it gets easy to catch potential customers.
Your icon of the app is basically the app’s first impression. Visual components are extremely important to increase conversions. It is necessary to have a well-designed and attractive icon which increases the user’s curiosity. The icon should be descriptive enough for users to understand the app. Users just take 2 seconds to scroll over the app in the app store and therefore it is imperative to make an impression soon.
An app description should clearly describe your app with preferably small paragraphs and bullet points. The idea here is to plainly convey the concept of the app and convince them to explore it further. The first paragraph should be optimised with a few catchy and converting lines.
The app icon is just an eye teaser. What consumes more of the users’ time are the screenshots. The screenshot should showcase only one feature at a time and a maximum of two screenshots are enough in the beginning. Make sure that the screenshots are of high quality, perfect screen sizes and most compelling and descriptive so that the user gets tempted to download your app. You can also add a small descriptive line above the screenshot to add value to users’ information. Further, the videos of your app must also be attached as per the directions of the different app stores. The visor must properly explain and highlight the key features of the app.
A simple rule of the digital world is that users trust other users. An app with good reviews and ratings assures the authenticity and quality of the app to other users. Further, from an algorithmic point of view also, reviews and ratings have a huge contribution to the higher ranking of the app.
Users look for apps that are constantly improving and providing better features to use. Apps that are upgraded frequently are regarded as more user-centric and of higher value. Consequently, these updates receive better reviews and thus naturally lead to app optimization.