Enterprise Data Hub: An Analog to a Key Finder

Enterprise Data Hub: An Analog to a Key Finder
February 08 2016

An enterprise data hub can be considered as an analog to a key finder. While you may have yourself a super car but still it is useless without the keys. Same is the case with the data. While you may have all the insightful data which you need but it is all useless if you cannot access the right information at the right time. Many organizations turn their data into useful insights but still they all claim that managing data is very hard and daunting task. One of the secret to manage and leverage the data in effective ways is to use an efficient data storage system so that you are not compelled to hunt for the data like sometimes you are compelled to do it for the car keys in the morning.

To tackle this storage challenge many telecommunication companies are turning to enterprise data hubs, which are already using the Hadoop big data management as their data storage model. This helps them in increasing their efficiency and allows them to handle large volumes of inconsistent data. Some of the major benefits of using this type of system are:

  1. Being able to combine different types of data types.

  2. Being able to keep the data in the same place.

  3. And last but not least is increased processing speed.

However, purchasing the data hub is only a small step towards success. You should be able to use the capabilities of your data hub if you want to reap the rewards.

Following are three affordable ways to use an enterprise data hub in a telecommunication company.

Develop complete view of your customer

The problem with the traditional storage models is that pieces of data are either missing or are in incompatible format but with the help of the EDH your telecom company can combine the data in place which will make it easier for the company to create profiles of the customers. Later, this information can be used to create customized experiences for each customer.
For example, one department can claim that customers’ communication preference is mail while others can say that they like to receive offers on their smartphones. No one is wrong but they are not complete either. It is only when you put the data in EDH, you can analyze the information and create a complete profile of the customer.

Also, this strategy of unifying the data from various departments using the EDH can also help the company in recognizing the company’s most valuable indicators.

Customized reports

Enterprise Data Hub

Biggest benefit of data analytics is that, that it provides real-time access to the information. But, if you are not getting reports on customers’ phone usage, social media discussions and call patterns then the company is practically leaving the money on the table.

Here Hadoop’s self-reporting capabilities which are capable of providing different types of reports for the customers comes into play.

New data sources

In the old days, not too far ago, it was time-consuming and expensive because the information needs to be converted to a consistent format. But, with Hadoop’s ability to process the data in a variety of formats, conversion is no longer an issue.

In order to get the most out of the company’s EDH one should add more and new data sources that may not have been compatible before.

Final Words

By setting up an enterprise data hub and using it to its full capacity, the company can easily develop more detailed and comprehensive customer profiles, and tailored reports and improve its overall revenue.

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