Google Penguin 2.0

The much awaited Google Penguin update has finally rolled out on Wednesday and webmasters are seeking for rescue. The next generation of this update is expected to affect huge percent of search results. Given the impact of the previous update, it has become a headache for all the SEO personals across the globe, while search engine on the other hand is happy with quality results.


Webmasters across the globe were waiting with baited heart for this update and finally, Matt Cutts of Google announced the update on Wednesday. As per the official blog of Cutts, this new update will affect 2.3% of English based search terms. Here are the words said by Cutts on official announcement of Penguin 2.0:


“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”


Google Penguin is one of the most powerful tools used by the Search Engine King to fight against web spamming. The update basically works on off page activities and eliminate higher ranking of the sites utilizing black hat SEO for quick results. Penguin works along with Google Panda that looks after the on-page of sites. Rolling out this update is considered as the start of journey toward cleaner search engine marketing strategy.


Most of the webmasters expressed their views that they were anticipating a more powerful update from Google but it doesn’t seem to be that effective. There are thousands of websites out there ranking high in search engines with automated backlinks and black hat techniques. Penguin update does not seem to eliminate such websites that manipulate search engine ranking by violating Google’s link building policy.