Minimum Viable Product: App Development

Minimum Viable Product: App Development
March 31 2016

App development is not only a risky process but it is also expensive. Even for the simplest of apps, you end up paying thousands of dollars. You may have expected this much expenditure but here comes some more: Marketing expenditure Bug fixing expenditure And more marketing expenditure In case you are expecting some Angry Bird-like miracle then get ready to see the reality. The game was released some 6 years ago iTunes was new and was trending It was easier for third-party developers to enter into the market. But today with already 3 million apps on Google play and App store there is hardly any place. In coming 2018 it is predicted that less than 1% of the apps will be successful due to lack of demand, UX issues and heavy competition.

So, below are some examples of minimum viable (basic version of the app) products from which one can draw inspiration.


It is termed one of the most successful startups in Silicon Valley. Its worth was $10 billion in 2014. The team wanted to create an easy file-sharing tool and the challenge for them was to integrate it with iOS, Android and Windows. They also do not want to waste time building something which is not needed. So, they put a video on their website which generated some 75 thousand subscribers. Eventually, they caught the attention of Steve Jobs and raised $250 million in funding.


Uber launched its beta version of the app in 2010. Manu features like:

  1. gamification

  2. fare splitting

which we are accustomed to today were never there, to begin with. In fact, initially, the app was launched for small people in San Francisco with the simple aim of connecting the iPhone with drivers. It succeeded and n 2015 Uber made $1.5 billion.


Airbnb is a world-famous rental accommodation service whose worth will be about $10 billion by 2020. Last year alone company generated $900 million! Their story is rather impressive. The founders of 2007 were struggling to pay the rent and one of their friends decided to offer their flat as cheap accommodation for the participants of the designing conference ad from their Chesky and Gebbia see the need for this new innovation and forged ahead. They posted a simple picture of their loft on a simple website and found three paying guests. The rest is history.


Naveen and Dennis launched a location-based social network but in terms of expertise, the product was not much. But last year the foursquare app had 55 million users. The secret behind the success is that initially the features were stripped down to check-is and gamification and by continuously analyzing the feedback of the users they launched city guides and recommendations. All in all user experience is king.


The founder of the app had an idea, he wanted to know if people need social media planning tools to publish their posts at regular intervals. He built a solid subscription list by building a landing page which also generated user feedback. Today this app has more than 2 million registered users.

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