Minimum Viable Product: App Development

App development is not only a risky process but it is also expensive. Even for the simplest of app you end up paying thousands of dollars. You may have expected this much expenditure but here comes some more:

• Marketing expenditure
• Bug fixing expenditure
• And more marketing expenditure

In case you are expecting some Angry Bird like miracle then get ready to see the reality.

• The game was released some 6 years ago
• iTunes was new and was trending
• It was easier for third-party developers to enter into the market.

But today with already 3 million apps on Google play and App store there is hardly any place. In coming 2018 it is predicted that less than 1% of the apps will be successful due to lack of demand, UX issues and heavy competition.

So, below are some examples of minimum viable (basic version of the app) products from which one can draw the inspiration.

It is termed as one of the most successful startup of the Silicon Valley. Its worth was $10 billion in the 2014. The team wanted to create an easy file sharing tool and the challenge for them was to integrate it with the iOS, Android and Windows. They also do not want to waste time in building something which is not needed. So, they put a video on their website which generated some 75 thousand subscribers. Eventually they caught the attention of the Steve Jobs and raised $250 million in funding.

Uber launched its beta version of the app in 2010. Manu features like:

• gamification
• fare splitting

which we are accustomed to today were never there to begin with. In fact, initially the app was launched for to a small people in San Francisco with the simple aim of connecting the iPhone with drivers. It succeeded and n 2015 Uber made $1.5 billion.

Airbnb is a world famous rental accommodation service whose worth will be about $10 billion by 2020. Last year alone company generated $900 million! Their story is rather impressive. The founders in 2007 were struggling to pay the rent and one of their friends decided to offer their flat as a cheap accommodation for the participants of the designing conference ad from their Chesky and Gebbia see the need of this new innovation and forged ahead. They posted a simple picture of their loft on a simple website and found three paying guests. The rest is history.

Naveen and Dennis launched a location-based social network but in terms of expert the product was not much. But last year the foursquare app had 55 million users. The secret behind the success is that initially the features were stripped down to check-is and gamification and by continuously analyzing the feedbacks of the users they launched city guides and recommendations. All in all user experience is the king.

The founder of the app had an idea, he wanted to know if people need social media planning tool to publish their posts on regular interval. He built a solid subscription list by building a landing page which also generated the user feedback. Today this app has more than 2 million registered users.