Penetration and prevalence of mobile digital devices used to surf the web is growing at an astronomical pace worldwide. Unfortunately, most websites are not optimized for these mobile digital devices. Digital devices quite often are limited by display size or screen size and need a different approach to ensure content is laid out on screen as its intended.
There are numerous screen sizes across a range of Smartphone’s, “phablets”, tablets, desktops, game consoles, and smart televisions even lately wearable digital gadgets. Digital mobile device screen sizes change fast, and it is important that innovation on websites like responsive web design brings in adaptability to any screen size, whether for today’s gadgets or for those in the foreseeable future.
Responsive web design therefore, is effectively responding to the needs of the end users and the technology of the devices they are using. Content layout dynamically shifts based on the screen size and inbuilt capability of modern digital devices. For instance, on most Smartphone’s today; users may see content shown in a single column view; whereas on tablets it may display similar content in two columns, vertically or horizontally.
So what matters most in creating the right display technology platforms to give end users an intriguing experience while navigating across various websites on their numerous gadget screen sizes;
Whether it is for a business purpose or for the target end user, responsive web design is a win –win for all. For the flexibility and adaptability to all screen sizes enhances the website navigation and opens increased business opportunity.
