Web Design 101: Essential Navigation Patterns

Web Design 101: Essential Navigation Patterns
April 28 2016

Navigation pattern has the ability to make or break the UX of the site. As a web designer it is your responsibility to make sure that the site you have built for them helps in boosting the experience of the user. A splendid UX helps in making sure that the site of client receives more leads, visitors and readers. Undoubtedly, it is one of the most important parts of website design and designers have great control over it depending upon the design of the site's navigation menu.

For some unknown reasons many designers do not place a high priority on the issue of designing excellent navigation which can prove to be very beneficial to the clients and to the visitors.
In order to be a reputable designer one has to master the art of creating unique navigations for the client’s site.

Sticky navigation

Sticky navigation is an important component among various designing techniques as it gives users instant access to a menu of the website and helps them in locating whatever they are looking for on your website. The main quality of this navigation is that it remains locked in the place as rest of the page scrolls up and down. It can really be very frustrating, when the user has to scroll all the way down to find the information and then to go to another page he has to scroll all the way up, just to locate the navigation bar. On the web, the seed is everything and allowing users to access the navigation menu quickly is a best practice.


Any text reference on the page which the user can click in order to get additional information that is usually located on the other page is called hypertext. The information can be on different pages of the site or can be located altogether on different sites.
Since it helps the user in locating additional information it makes sense to make sure that hypertext stands outs from other elements and is easily noticeable. By using two simple design features one can make hypertext blatant very easily. They are:

  1. Underlining the text

  2. Changing the color

Both design techniques are used to make sure that the hyperlink standout from the rest of the page and is easily visible.

Mega menus

Essential Navigation Patterns

These menus are great for navigation purposes, especially if the site you are designing for the client has a lot of content and categories. Essentially these are very huge drop-down menus which open up additional layers of navigation which help user to locate what they are exactly looking for.
These menus offer certain kinds of benefits like

  1. Scrolling elimination

  2. Tooltips

  3. Content structured in orderly fashion

All these features make it upper simple to use the navigation menu.

Pattern and language affordance

Conventional symbol which most users can understand immediately is called pattern affordance. For example, the house icon represents the homepage of the site.
The usage of explicit words like ‘home’ for clarifying which part of the website the user will be redirected to is called language affordance.

Affordance makes it easier for users to understand how they can interact with the elements in the web design. It is basic but still lays the foundation of the web design which needs to be solid.
Navigation is the foundation of the web design and plays a huge role in determining the user’s experience on your website. Excellent navigation makes it easy for the users to navigate the site which benchmarks as a fine user experience.

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