Winning design portfolio

February 05 2014

6 Key points to create a winning design portfolio

As a web designing company, you are probably well aware of the importance of having a web design portfolio to display your best work to snag new clients. But designing an attractive designing portfolio is not a piece of cake. You never know what your clients expect from you, and thus you may feel a little overwhelmed at creating a portfolio showcasing your best work.

Creating a designing portfolio doesn’t have to be baffling or confusing. Here are six points that you must consider while designing, creating and posting your design portfolio. Because having a winning portfolio is much more than mere posting your previous client’s work.

1. Memorable Logo, Simple Design


In the designing world, “Less is more.” The portfolio you create must be simplistic, easy to navigate for your clients to pursue. Important details should be included at easily-noticeable places. If your clients are unable to find out what you do and how to contact you, they will simply hit their browser’s back button and move on. Thus you must ensure that once you have a potential client on your website, you keep them on.

A memorable logo will help you a lot together with a catchy design. Make sure that the design of your site matches with the work you have done. For instance, if you like creating traditional websites, never design your portfolio in modern look as it will speak against your specialization.

2. Who You Are and What You Do?

who are we

Web designing is an entire area and not just a service. It includes many sub-services such as graphic design, logo design and desktop publishing. It is suggested that you clearly speak about the task you actually do. If you design a logo, business card or social media content, a client might want you to work for him. But you will miss some potential clients if you do not clearly indicate what you can create for them. Also, provide brief information about your company. Alternatively, you may link your “About Us” page with your portfolio.

3. Samples of Your Work


The bread & butter of any portfolio is, well, the portfolio! But most of the people make the mistake of showing some links to everything they have done. Creating a winning portfolio is much more than just redirecting your clients to other websites. Here are few tips:

Only the best: First thing you must do is showcasing your best work. Your clients always expect the best from you and they are not interested in your whole history. If you show your best work, it shows you can create the work of that quality.

Categorize by Service: Second, categorise your work according to the services. As you have very limited space to show a particular project, your clients will not get an insight whether it is a logo design or a website design. It is suggested to put your work in different categories such as logo design, website design, social media design etc. It will make it easy for the client to pick your best work as per their requirements.

Narrow your Focus: Some people include everything that they do, regardless of their choice and taste. If you are no more interested in desktop publishing, never include it in your portfolio. It will bring you the clients that are interested in the work you like.

4. Link to Relevant Blogs

If you have a blog on your website, consider linking it with your portfolio. Make interchangeable links by linking your portfolio with blog and blog with portfolio. This will bring you some extra visitors. Update your blog regularly. Blog can be an excellent platform where you can describe the features of your best work, i.e. your portfolio.

5. Testimonials

If you have some good clients who are happy with your work, ask them to write their testimonials. People love reading the experience of others. The words of other clients will surely create a sigh of trust for other clients. Create a separate page on your website about testimonials if you have them.

6. Contact Information


You cannot be hired if you cannot be contacted. Many people overlook this important part and thus miss many potential clients. Most of the websites have a “Contact Us” page but that’s not sufficient. Put a separate link of contact on your portfolio so that your clients can directly contact you. Put a number of contact methods on the page, such as your address, email id, phone number, Skype id etc.


Creating a winning design portfolio is critical as it is the bridge between you and your clients. It is the first impression that your potential clients have of you. Having an attractive portfolio ensures you win the trust of your clients and show them your abilities. Apply these simple techniques and you are well on your way!

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