To a brain to brain publisher, it is important to know that his website is a hub of digital-first publishing strategy. In a way, he should ask himself:
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Am I satisfied with my website or do my website gives the feeling that it could do a lot good than it’s currently doing?
If the answer says: Yes, it’s not up-to-the-mark and that it can do a lot better than that; a comprehensive website redesign is all you require. It sounds like a good idea until this expectable task gets down with its nitty-gritty details of planning and you actually start working on some of your ideas for development and redesigning. Its then you became aware of the idea that this is going to be no amusing, peaceful or easy. Rather, it’s going to be a daunting task, a gruelling, endless battle in which you get stuck in while moving from one point to another and trying to do your best.
The companies get themselves tangled in the website redesign cycle. They’ve been bamboozled to think that a redesign will lift conversions and revenue. They might think that an assuming beautiful new design will increase audience trust and therefore, sales. That’s a false hope.
To understand the risk, conclude about the number of changes you will make during a redesign. Imagine a list of changes proposed and depth of changes occurred during a creative meeting. You may change the home page headline, site-wide, template layout, fonts, navigation bar design, shopping cart and many more.
Marketers usually prefer to go into a redesign process that includes knowing the target audience, setting up controlled split tests, prioritizing test to solve issues obstructing conversions, and analyzing insights of data to make informed changes.
This dramatic, “revolutionary” redesign should not prove to be haphazardries to your company. It’s not that there is no need for redesigning. You probably do; a better, less-risky, iterative, structured design approach that also involves testing incrementally and making some improvements.
• Your redesign must allow for multi-tier taxonomy tagging helps readers to find what they are seeking.
• Double check your website that it allows you to generate relevant URLs for your content and ensure good rankings on search engines.
After all the hardcore planning and the internal cringing over day in and day out, get ready to jump off the low-flying helicopter and hit the battleground with your allowance on your back and your weapons in your hand. Select that platform that will grow with you.
Good luck, soldier!