Today changing online dynamics mean websites possess powerful tools than before that can impact Websites search and user experience. But also fast evolving technology makes websites look obsolete faster. Though content is labeled king and is capable of influencing key parts of websites, successful search function indexes website content in faster ways allowing quick results based on number of times specific keywords appear on web pages placing.
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These are some of the innovative ways that ensure websites stay top of the line with regard to enhanced user experience and search experience wise.
White space makes website content clear and enables users to focus on elements around the text. It increases user attention by up to 20% around text and titles. This makes websites appear open, fresh and modern though it takes up lots of space.
The most frustrating experience for web users is lagging page load. With the increase in digital mobile devices and platforms, accessing content from all over the world on many different platforms is a possibility. Slow page load frustrates user experience for the users as often they simply don’t have time to wait. Google gives information on web page speed. Google also offer valuable suggestions on how to improve load time both on mobiles and desktops.
Customers always are accustomed to following visual cues to determine appropriate content. Call-to-action button icons marked with clear action words enable users to easily navigate websites to where they want to go hassle-free. While making buttons for the website it is good to know the colour and meaning behind all colours. Various colours evoke different feelings or portray different messages. It is good to meditate on what to evoke in each user i.e. (trust, experience, intelligence) and choose colours accordingly. Also, the choice of the right words or psychological triggers is influenced by the emotional identification of each word prompt. If there is no emotional connection it means no action. Using bold, time-sensitive and action-oriented is the best approach. For instance, Sign Up Now is an action-oriented and positive word that prompts and guides users.
Links are easily identifiable by visual cues as underlined text or different coloured text and draw the attention of readers or let them know that this is a link. The easiest way to test the efficacy of links is by blurring removing colour from the design and seeing what stands out. The longer the hyperlink titles the easier it is to identify what they are.
Bullets enable users to quickly gather the information they want: benefits, how to solve problems, and key product/service features in a short duration. It makes propositions fancier and enables users to get all information. Creative bullets help readers with images that represent the main points. They show critical points being emphasized minus getting excessive use of terminology.
Headings in content must be driven by what prospects are searching for i.e. keywords in titles are important for targeting messages and attracting the right audiences. Search Engines typically give headings more weight over most content. That means the choice of the right headlines and making them unique significantly improves the search experience. Importantly though headlines guide users through sites which makes it easy to go through and find content that speaks to them directly.
It is vital for the website to be mobile-friendly and easy to navigate on every screen size it is accessed. Google penalizes sites that are not mobile optimized making responsiveness more vital.
Consistency means making everything match. Headline sizes, font choices, colour, button styles, space, design elements, illustration styles, photo choices, etc. Everything must be done to ensure web design is coherent between pages and on the same page. Drastic design changes from page to the page may lead to users feeling confused and may result in a loss of trust in sites. Inconsistency in design lowers the quality of products and services provided to viewers.
