Link building is very tricky and most of the strategies can easily backfire resulting in more damage than good. This does not only hold well for the beginners but also for the experts. To improve the search engine ranking there are certain tactics which one should avoid in doing the SEO. Since, you all people out there already know what SEO is and how to do it, we will take the liberty of skipping the formal and basic introduction and will focus only on the points/tactics/tricks which one should avoid at all costs while building links for SEO.
In good old days, link building simply means putting your links on as many external links as possible and this often includes buying or trading links. But with the advent of Google Penguin these tactics become risky. If your link building strategy includes building links via spamming then be ready to face the shock of Google penalty which includes banning your site from Google’s search result.
We will start with the most obvious don’ts which you already are aware of and then we will move to some very typical ones which are not so obvious.
Obvious don’ts in link building
• Purchase of links
• Exchange of links
• Using automated programs to get the links
• Commenting only for the purpose of leaving a link
• Over-optimized anchor text
• Inclusion of links unrelated to the topic of your website
Linking the homepage
While building the links make sure to get links to different pages on the website and not only to the homepage. Receiving links only to the homepage will make your site look like a spam. If someone is writing about the brand of your company then link to your homepage makes complete sense but if someone is writing about products or news of your company then the general practice is to link back to your products, news or blog section of the website. Always try to link to specific pages of your website as this will result in more conversion rate.
Paying for the links is a no-no
You probably are aware of the fact that buying link is not a recommended practice and can result in permanent ban of your website but what about buying a link form only one company? Well, odds are that Google will not be able to recognize that link but the loop hole is that, that company could be selling the links to other websites as well and as the number of questionable links increases on internet so will your chances of getting hit by the Google penguin.
Content recycle on different sites is not allowed
Spinning the content and trying to get it published on other site can also be risky. Beware of publishing the same content on different sites. Any articles where only few words are switched only to make it look authentic is considered duplicate by the Google. Content spinning is not a content creation and it can backfire in the long run. Create your original content and yes, it can be a headache but we don’t remember mentioning either that link building is a high school job.
Leverage the power of social media
How can you forget the social media in link building process! Though, till date it is not clear how much the links from social media will help in link building, but surely it is one parameter which you don’t want to skip for whatsoever the reason may be. Along, your attempts to get the links from other reputable sites try getting the links, comments and shares from the social media as well.
Your link building process must be natural like we humans build links in our daily lives. Placed links must benefit the user of the website naturally and must fit the content of the page as well.