Every day hundreds of websites go live. Some of them uses world class infrastructure, some are built on cutting edge technology, and some are built by premium companies which specializes in making and deploying websites. Many new technologies and frameworks have born since the day, the first website went live and today it is nothing like the old days. But one thing still remains the same in spite of all the advancement and that is to attract user.
All these technologies were built to make the user experience smooth and streamlined but as the technology advances and become complex the user also become more complex. Now they have various and vast needs and demands and just visiting the site is no longer enough. They need reasons to stay there and to visit it back. And with smart devices new variables were introduced into the equation and the game is no longer about the experience more essentially it is about the experience on various devices and yes, information is still very important. Quality content is mandatory.
Below are some guidelines to help designers to make websites which truly matter to the customer.