Mobile Optimisation; Is your website ready for a great mobile experience in 2017?

Mobile Optimisation; Is your website ready for a great mobile experience in 2017?
August 08 2017

The first thing we do when we wake up is to check our mobile phones. Mobiles have undoubtedly dominated our lives. We need it always while sitting, roaming, travelling or even sleeping to either Google something or to call and chat with somebody. Now in this scenario, if you overlook to build a mobile friendly website then you are losing a major business of yours. Here are some tips for optimising your site for mobile in 2017.

Less time to load

If a user is accessing your website and it takes more than 2 seconds to load then for sure you losing him to your competitor. So, be careful while constructing and creating your web pages. There should not be too many images or late-sized images because excess code bloat can also slow down the loading time of your website. You must minify coding, and CSS and optimise the images. This bit will also help to have better performance of the site.

Limit your content

Scrolling back and forth repeatedly to reach the main part really becomes annoying on the mobile phone. Agreed, you might have some longer pages on your website but you need to rework it so that it becomes digestible on mobile. Optimising the content for mobile is really important so that readers can easily go through the highlights of your offerings.

Improve the experience

Well, having a responsive website or limiting your content is not enough for a great mobile experience for your website. Your calls to action need to be mobile-friendly, your navigation needs to be easy, and the user experience should be engaging an excellent. Consider all such metrics as the bounce rate or the time spent by the user on the different sections of your site so that you can provide an easily accessible website and a rich experience to your users.

Include voice search

With the smartest of phones in hand, people are now asking their queries in voice rather than typing them and in order to have a mobile-friendly website you just can’t skip this point. Potential customers who are not aware of your website can also come across it if your content has the relevant answers to their queries. People are now looking for concise and accurate question-answer type content so while optimising your site for mobile, really put in some obvious and solid Q& material in your content.

Avoid these mistakes

If you actually want your users to have a great mobile experience of your website then avoid these common mistakes which even Google has suggested.

  1. Some sites serve content to desktop users accessing a URL but show an error page to mobile users (404 errors).

  2. Some videos or content are not playable on mobile devices. They especially require other software to play it.

  3. Blocking CSS, JS and image files.

  4. You must not have separate mobile URLs and even if you have then your desktop URLs should redirect you to the correct mobile URL. Redirecting to other pages really lessens the interest of the user.

Follow old school SEO practices

A h2 title and a meta description always grab a reader’s attention and when it comes to mobile optimisation, you can always reserve 55-70 characters for the title and 130 to 160 characters for a meta description. Thus, the shorter, simpler and SEO oriented it is the better it would be.