Old digital trends and mastering channels are being overcome by the demand to create a brand experience across the digital world. Users expect to access and consume data across platforms, devices and apps to get the best answers from the brands; to know what’s next and where to focus, especially while shopping. Mobile marketing has changed from an alternative source for users to successful component for business.
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The industries are defining the best practices on how location information is used that meet both the demands of the marketers and bring value to the consumer.
Several studies say that brands are still failing to deliver perfect mobile experiences to consumers. In 2015, brands are finally realizing that they can’t keep losing sales to competitor with bad mobile user experiences. This year marketers will look beyond the click and begin to incorporate calls into their search paid strategy. It is expected this year that B2B marketers will gain momentum in actively leveraging mobile to drive attention.