Importance of Good UX/UI for Startups

Importance of Good UX/UI for Startups
April 08 2019

Today, with the kind of exceptional technological advancements we are witnessing, it has become imperative for businesses to offer their audience the best experience. So, making an outstanding first impression is an expectation that they cannot afford to downplay. Irrespective of what product you are selling to your audience, you need to propose an effective way for them to connect with you. There are a lot of elements that make your website captivating enough for your targeted audience to reach out you; one of the imperative being a standout user interface and user experience (UI/UX).

The Difference Between UI and UX

User Interface:

User interface focuses on how your application looks. It covers aspects such as:

  1. Ease of Use

  2. The Design Aesthetic

  3. The Graphics

  4. The Logic of Presentation

A good user interface has to be visually appealing, simple, convenient and comfortable for people to use.

User Experience:

User experience, on the other hand, is about how people feel while using your application. It caters to the users:-

  1. Feelings

  2. Emotions

  3. Preferences

  4. Perceptions

Why UI/UX Matters?

Irrespective of what product you are selling, eventually the end goal is to attract potential clients and convert them into loyal customers. Only with happy and satisfied clientele, will you be able to have high revenue and a strong market position.

How UI/UX assist with it? An attractive user interface and smooth user experience are elements that keep your user engaged and attracts them to use your services. Presently mobile traffic generates around USD 188.9 Billion in income for companies. With rising mobile users across the globe, start-ups have to focus on delivering exceptional UI and UX in order to survive in the market.

Benefits of Having a Good UI/UX for Companies

  1. Optimized Customer Satisfaction

    Relevant content, creative design, easy navigation, etc. are aspects that users expect to see in an application. The more people use your app, the more they use your services, thereby generating greater ratings and more downloads.

  2. Brand Awareness

    An effective and unconventional UI/UX is a great way to build strong brand awareness. When customers have a happy and satisfied experience, they’ll certainly come back. Along with great services that cater to problems, users’ experience relies on how you make them feel. Therefore, it is important to improve and upgrade the app in order to meet the constantly changing users’ needs and expectations.

  3. Improve User Interaction

    The designing of a user interface is done with the objective of reaching out to potential clients. This is why it is imperative for startups to invest in building great UI. Moreover, an effective interface will make it easier for growing companies to understand their user’s reactions to their services.

  4. Saves Money and Time

    Good investment in designing a good UI/UX would never go to waste. In fact, the more you work on it, the more benefits you will reap. A well-structured app would not need many improvements and fixing, which would eventually save time and money for the company.

UI/UX – Helping you Make Way to Users’ Heart

Eventually, it is all about providing the best experience to your audience, only then you will be able to achieve all your business objectives. The importance of UI and UX design is critical for start-ups as the first impression can pave for the future. It helps companies to win end-users’ confidence by providing them with exactly what they are looking for. Additionally, the digital experience is at the core of every product and service today, therefore a good experience or the lack of it can make or break the business.

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