As modern online ecommerce solutions grow, starting online businesses on affordable budgets for e-commerce sites is probable. And with addition of e-commerce script, e-commerce website get functional, owners may enter product information. But what are the best optimization techniques and strategies for the new e-commerce site to gain traffic, visibility and above all the needed customers.
Unique Product Descriptions
Special or unique product descriptions educate the customer’s about the seller’s unique selling points (USPs) and thereby make informed choices accordingly.
Physical Product Display
Products possibly or easily seen and touched depict / enhance a sense of trustworthiness.
Categories and Product Search.
Categorize product assortment!
Most E-Commerce websites offer product categories. Online stores need to offer structures where offer customers help to locate products searched for easily without too much hassle.
Smart Structure Product Category
Applying smart structure product category for all categories makes good sense. Subcategories lots of products define quantity, quality and serialization for easy location. It guides customers on what to expect in each category as small descriptions enhance easy understanding or location.
Search functions on most online store websites aren’t helpful in locating the right products and services as they don’t have text entered or searched. Think of search terms customer prefer for all products and apply such terms in product descriptions. Incase e-commerce website offers more search keywords, add the terms well that are used in the description.
Customer Information Search / Previews
Customers want product samples, prices and product reviews. Product reviews up sales yet sincere reviews are rare. When products are delivered to customers, there isn’t probability of return to e-commerce sites.
Reassurance of Customer Product Choice
Customers need reassurance of correct product choice in the event of same product range, dealers should take contrast elements for customers benefit. Whether disparity is on cost or looks, its vital customers know the details before making any decisions.
Payments and Delivery
Payment information and delivery options are crucial to customers. Potential posting costs and shipment information is vital. Should visitors find information hard to get on products its obvious the e-commerce website has issues. Simple information on purchasing process eases the hardship.
Account Detail Memorization
Account registration is best for after-sales service and for returning customers yet doesn’t push new customers to open accounts.
Summary of Transactions
Offering various payment options like credit-card, debit card, cash plus other alternatives is inspiring. Incase of uncertainty on payment method required check e-commerce websites of competitors is apt.
At the moment that your customer is just one step away from the payment, you need to show him a last time what his order includes: A summary of the shopping cart, the shipment or handling costs, a total amount and if possible a delivery date. Don’t give him the chance to leave the current screen just because he need to know something related to the order.
Product Catalog Optimization and SEO
Shopping cart script doesn’t correlate to product catalog and putting product and product category information in proper manner is challenging.
Value Product Presentation
Ensure preference to vital products with need of faster stock clearance. Enter extra content as customers only start buying products in online stores with perfect product presentation. Better product information helps achieve higher SERPs listing with on-site optimization through SEO.