Established in 2012, Direct Coin embarked on a mission to redefine the numismatic industry, driven by a vision to enhance the experience for coin enthusiasts. Recognizing common customer frustrations such as long delivery delays, confusing websites, and challenging customer service experiences, Direct Coin sought to simplify coin collecting and investing. The company curated a diverse selection of top-quality coins from Australia and around the world, fostering accessibility through an easy-to-use website and a customer-focused service approach. Direct Coin's commitment materialized in a Reward Points system, expressing gratitude to customers and facilitating the realization of their dream coin collections.

Praised for maintaining one of the finest e-commerce sites for coin distribution globally, Direct Coin prioritizes security, ensuring personal details remain safe. The ordering process is characterized by its smoothness, clear notifications, and the assurance of coins arriving in mint condition. Notably, Direct Coin's dedication extends to thorough inspections of each coin before shipping and innovative customer support through an online chat facility, positioning them as industry leaders in enhancing the overall numismatic experience.