How Machine Learning is Paving the Way for...
E-Commerce is, without a doubt, the child of the internet. The growth of e-commerce over the last decade has been nothing but unprecedented. In just five years, the e-commerce industry has grown to 5.4 trillion US dollars from 4.28 trillion US dollars. It is also forecasted that the industry would top 6 trillion US dollars in 2024. Of course, the...
Progressive Web Apps: How are PWAs Reshaping...
It would have been impossible to fathom a technology that could rival and exceed a mobile app's user experience and performance, up until a few years ago. With constant, fierce competition, technological limits being pushed, and mobiles becoming the very cornerstone of most e-commerce businesses, technology has come a long way to find a solution for the...
How to Understand Digital Customers & Give Them...
The ultimate goal of business--digital or otherwise--is to serve customers. In the grand scheme of doing business, a company must always put the needs and preferences of customers upfront. It is the ability of a business to win over customers and retain them that sustains a business. It becomes extremely important for a business to understand the needs of a customer...
The Future of E-Commerce: Trends to Follow in...
The last year of the first decade of the 21st century quivered the world with COVID-19 and brought the planet to its knees. A pandemic from nowhere hit us all hard. It redefined how we work, interact with people, and cohabit as a community at large. Most businesses were seriously hit by the pandemic and are still reeling from its wounds in more ways than one. But there was one...
Mobile App Usage Statistics 2021 for Growth &...
It would be an understatement to say that mobile phones have become an extension of ourselves. And no doubt, our lives are tethered to mobile applications. Most of us use more than a couple of applications every day for a variety of purposes. It could be to connect with our friends and family, for work, to make payments, or even for entertainment. There are 3.2...
Digital Advertising in India: A Story of Growth...
As the world continues to expand on world-wide-web and businesses widen their online footprint, digital advertising continues to gain in importance. Be it search engine marketing, social media ads, or display banners on third-party websites, digital advertising is present everywhere around us. How many of you have clicked through the first couple of links on google search without...
