Mobile App Usage Statistics 2021 for Growth &...
It would be an understatement to say that mobile phones have become an extension of ourselves. And no doubt, our lives are tethered to mobile applications. Most of us use more than a couple of applications every day for a variety of purposes. It could be to connect with our friends and family, for work, to make payments, or even for entertainment. There are 3.2...
Digital Advertising in India: A Story of Growth...
As the world continues to expand on world-wide-web and businesses widen their online footprint, digital advertising continues to gain in importance. Be it search engine marketing, social media ads, or display banners on third-party websites, digital advertising is present everywhere around us. How many of you have clicked through the first couple of links on google search without...
Telemedicine - The Rising New Face of Healthcare
It is true that telemedicine has been around for quite some time now, going back to as long as a couple of decades in some developed countries. Historically, doctors have treated patients over telephone calls once in a while. But the practice had never assumed such gigantic proportions as it does in the world today. A surge of COVID-19 cases across the globe has infused telemedicine with a new...
The Growing Importance of Mobile Search
“Proximity-based searches, wearable devices, and mobile optimization strategies - the rule of thumb in today’s mobile-friendly world” - Forbes. As mobile devices have grown in number, popularity, and functionality, mobile search has become increasingly important. Different and more niched down than PC web search, mobile search has continued to grow exponentially over the past 5...
Social Media Marketing - The Path Ahead
“Active global social media population worldwide is 3.96 billion in 2020 which is close to 50% of the world population - Statista”. Social Media has changed the way we perceive world news, interact with friends, educate our kids, or simply do business. It has made inroads into each and every aspect of our daily lives right from the morning newspaper to the evening lullaby. Honestly,...
Artificial Intelligence (AI) Worldwide -...
“Worldwide spending on AI will reach $98 billion in 2023 with an annual growth rate of approx. 30% between 2018-2023 – IDC.” Artificial Intelligence has undoubtedly revolutionized the way firms work. Often considered as the cause of the fourth industrial revolution, AI has been the stronghold of many key industries in the 2010s and will continue to pervade work, home, and even...
