Why Incorporating AI & ML in Your Mobile Apps...
“From $140.7 billion mobile app downloads globally in 2016 to $204 billion in 2019, the number of mobile app downloads shall reach $258 billion by the end of 2022.” The dramatic increase in the usage of mobile apps by people around the globe signifies the magnum of the market, and the future of this growth heavily relies on AI & MI capabilities. While Artificial Intelligence has been...
Customer Segmentation: Why & How Should You Do...
Are your visitors not converting into customers? Your products not attracting as many customers as you expected? Well, you may not be alone. In 2019, the average conversion rate of eCommerce websites was only 2.72%, showcasing an urgent need for businesses to reconsider their marketing strategy. While most marketers are looking to stay ahead in the market by meeting the needs of the...
Top Mobile App UI Design Trends That Are Ruling...
“You never get a second chance to make a first impression” Make sure your app offers a stunning experience to its first-time users! The mobile app’s visual appearance and user-friendliness have a significant impact on the user’s connection with the brand and the UX. With the constant evolution of customer tastes, technologies, and business perspectives, it is...
How to Create an Effective Customer Journey Map?
Have we heard of this phrase “Put yourself in customer’s shoes!” Yes! Quite often. Well, that’s the first step a service/product manager or marketer considers when creating an effective customer journey map. Generally, this is how a customer shops! It all starts with a need - a customer’s need. This need leaves the customer in a search, mostly on the web, where...
The Virtue of Parallax Design in Websites
What is Parallex Design? Parallex design is considered to be originated from 2D scrolling videogames that used several moving backgrounds in order to create an illusionary depth during the gameplay. This technique usually made the background move slower than the foreground to make an illusionary distance on the screen. The same illusionary effect is used in parallex scrolling where the...
Importance of Push Notifications
What are Push Notifications? Push notifications are an easy and efficient means to communicate with your targeted audience. They are basically messages that are sent out from the installed apps to devices through notifications (dropdown). All the app or website requires is for the user to activate notifications for that particular app. Push notifications are widely used by almost every website...
