How to Understand Digital Customers & Give Them...
The ultimate goal of business--digital or otherwise--is to serve customers. In the grand scheme of doing business, a company must always put the needs and preferences of customers upfront. It is the ability of a business to win over customers and retain them that sustains a business. It becomes extremely important for a business to understand the needs of a customer...
The Future of E-Commerce: Trends to Follow in...
The last year of the first decade of the 21st century quivered the world with COVID-19 and brought the planet to its knees. A pandemic from nowhere hit us all hard. It redefined how we work, interact with people, and cohabit as a community at large. Most businesses were seriously hit by the pandemic and are still reeling from its wounds in more ways than one. But there was one...
Mobile App Usage Statistics 2021 for Growth &...
It would be an understatement to say that mobile phones have become an extension of ourselves. And no doubt, our lives are tethered to mobile applications. Most of us use more than a couple of applications every day for a variety of purposes. It could be to connect with our friends and family, for work, to make payments, or even for entertainment. There are 3.2...
Digital Advertising in India: A Story of Growth...
As the world continues to expand on world-wide-web and businesses widen their online footprint, digital advertising continues to gain in importance. Be it search engine marketing, social media ads, or display banners on third-party websites, digital advertising is present everywhere around us. How many of you have clicked through the first couple of links on google search without...
Telemedicine - The Rising New Face of Healthcare
It is true that telemedicine has been around for quite some time now, going back to as long as a couple of decades in some developed countries. Historically, doctors have treated patients over telephone calls once in a while. But the practice had never assumed such gigantic proportions as it does in the world today. A surge of COVID-19 cases across the globe has infused telemedicine with a new...
The Growing Importance of Mobile Search
“Proximity-based searches, wearable devices, and mobile optimization strategies - the rule of thumb in today’s mobile-friendly world” - Forbes. As mobile devices have grown in number, popularity, and functionality, mobile search has become increasingly important. Different and more niched down than PC web search, mobile search has continued to grow exponentially over the past 5...
