Fine Gems, a New York-based company that deals in gemstones, was looking to create a catalogue website for their products. They wanted an elegant-looking website that gives immense options for users to navigate through the products they have on the website without any lags or interaction issues. Their major requirement was to make their products familiar to the users by giving them enough details about the USPs of the product. Keeping these requirements of the client, we used a unique design and development philosophy that emphasized why their brand is the best in the field while catering to the requirements of the users that come to the website. As the website was also intended to give the users the option to order their gemstones as per their custom orders, we gave the option to navigate through the pages on the homepage itself. The website was a result of an elegant yet minimalistic design approach while giving ample options for seamless performance. The resultant website performed well on testing and the client was extremely delighted about the same.