Fair and Handsome, a brand owned by one of the biggest FMCG brand - Emami is in the business of skincare products designed especially for men. There were seeking a solution to promote their products to their targeted consumers who were majorly English and Arabic speakers and readers. To do so, Fullestop provided a SASS based multi-language website solution which supported two languages, i.e. English and Arabic. Consumers can now switch to their preferred language effortlessly. As a result, Emami got an outstanding product advertising website for its product - Fair and handsome which is in two distinct languages that have an entirely different orientation from one another.