Mr. Kochar is a vertical search engine that shoppers use to find, filter and compare products based on price, features, and other complex criteria. For operations, it aggregates product data from many different qualified sources and presents it in a more accessible and consumable way to its users. Dealing with the Volume, Velocity and Variety of data was the main challenge. The true value of data comes from being able to contextualize and translate it into deliverable insights which can give businesses a competitive advantage and furthermore allowing them to combine their own data with external sources to increase the potential for fresh insights.
Fullestop utilized Big Data technologies to condense huge and complex data sets into a more manageable form and helped the business in creating value for its customer ensuring Scalability and Availability without compromising the Performance.