An inventive, and inclusive liquid transportation equipment manufacturer, Byford Equipment is the industry leader in the given industry. Although they already had a website, Byford wanted to redesign their website from a branding and business expansion perspective to present their wider array of new services, products, and capabilities to their customers in Australia. As the client wanted to have an experienced and skilled team to work on their project, they came to Fullestop. They also wanted to display various pre-owned tanks for sales on their website for customers to buy. Our interaction with the client helped us realize their vision and we constituted a team to work on the project. Looking at the unique style of their business and business expansion requirements, we approached the project from a business perspective. As such, our developers, designers, and brand consultants worked on the website to give it a distinct professional vibe while making the interactions of users with the website more intuitive and value-adding. The focus of the website was on the users to make interactions of the users with the site even more effortless and fluidic with greater room for outstanding navigation across the site. The end result was a flawless website that acted as the perfect bridge between the brand and the users.