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Where the journey meets innovation
Craft by Merlin is a responsive online store built around a simple idea: everyday tech deserves better than a stock finish. Shoppers browse genuine Apple, Sony, Microsoft and Nintendo hardware, from AirPods and iPhones to PlayStation and Switch consoles, reimagined with hand-painted gold, leather and crystal finishes.
Catalogue navigation is organized by device family, with dedicated collections for audio, phones, gaming and everyday gadgets, so collectors can move straight to the hardware they already own. A blog with styling guides and product comparisons supports the buying decision for shoppers weighing finishes and price points.
Checkout runs on a full account system with sign-in and order history, backed by worldwide free shipping and WhatsApp support for pre- and post-purchase questions.
Customer reviews are surfaced throughout the storefront, reinforcing the artisanal positioning: each product framed as a masterpiece rather than a commodity electronics purchase.
This digital platform turns a niche customization service into a scalable global storefront for luxury tech collectors.
Inside the platform
A look at the responsive portal and the configurator experience delivered.
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