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Where the journey meets innovation
Vivs Aroma is a responsive online fragrance store built for shoppers across India choosing scents by occasion as much as by brand. The catalogue is split into inspired blends, private-label signature creations, traditional attars, hybrid blends, and a culturally-rooted Soul of India line.
Collections are further segmented by use case, office, party, gifting, and by recipient, for her and for him, so a shopper landing on the site can move straight to a relevant shortlist instead of the full catalogue.
Checkout is built around Indian payment habits, UPI, Google Pay, Paytm, RuPay and Visa, with tiered promo codes and free shipping above ₹649, plus wishlists and WhatsApp support for pre-purchase questions.
The brand leans on a no-harmful-chemicals, cruelty-free positioning throughout the storefront, reinforcing an ethical angle alongside the scent descriptions.
This digital platform gives an India-focused fragrance brand a catalogue structure built around how people actually shop for scent: by moment, not just by product.
Inside the platform
A look at the responsive portal and the configurator experience delivered.
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