The idea was to create an online e-commerce portal which offers exclusive stock of ethnic apparel that is designed with classy components according to the fashion concerns of the people.The system would showcase the wide collection of ethnic wear and accessories having classic and sophisticated style with customization functionality, i.e. the system will allow users to provide their measurements for tailoring clothes and system will deliver it according to their requirements.The website would incorporate the large amount of images without making it look cluttered. The colourful theme of the website will encourage viewers to explore all that the website would offer.


Fullestop developed a platform for selling ethnic apparels like saris, salwar kameez, lehenga, sherwani etc.in a user friendly e-commerce interface. The system guides the users in the selection with a well formulated user experience and takes them to the checkout & payment.Users will be able to select various fits, and customize certain details of the clothing items.

The customizing tool will allow certain options as per the clothing item, and provide an easy way to the user to tailor the product according to his/ her fit. The system included numerous extensions to provide the users an interactive buying experience.

All the basic e-commerce features are proficiently integrated into the website, like:
  • Interactive Features like Layered and Faceted Navigation.
  • Offering pleasant visuals of products by providing multiple Images of the product from all angles.
  • Integration of Deal and Discount Section for better User Experience.
  • Providing the Promotional Newsletter to interact with users directly through the Email
  • Integration of Social Networking media like Facebook, twitter etc. to make site renowned in social circuits.
  • Solid back-end which provides smooth transitions, safe payment feature, etc.
  • Updating prices and stocks via CSV
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  • Creating an interactive UI for the unique approach Trendla needs.
  • Working with the architecture of Magento and its management system.
  • Solving Magento extension conflicts, like zoom and color select
  • Integration of customization tool and price updations according to the tailoring option selected.
  • Fixing simultaneous working of conflicting widgets and extensions
  • Stock and price updates via CSV
  • Adding time limitations in promotion codes (expiry of the codes)
  • Developing a robust e-commerce platform


  • Simple, fast, and quick e-commerce solution
  • Offering a user friendly & organized product display
  • Quick in operation with fluid transitions
  • Robust and minimal


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